Orlando, Fla. (PRWEB) August 21, 2006

Whether their reason is the for a money-making opportunity, owning a Florida home for retirement or simply enjoying quality time with the family, prospective Orlando vacation home owners all have one thing in common – they have plenty to consider before buying a house in the most popular destination in the United States.

Real estate broker John Thomas, founder of Vacation Capital Real Estate, Winter Park, Fla., knows the headaches investing in a vacation home can bring, which motivated him to write “Your ‘How To’ Guide for Buying an Income Producing Vacation Home in Orlando, Florida,” a book that clearly outlines how to avoid costly mistakes and optimize on real estate investments.

The book, which is free and available upon request to any Vacation Capital Real Estate realtor, gives readers an in-depth look at the Orlando tourism industry and the increased demand by consumers for vacation and holiday homes near popular amusement parks and other attractions.

After providing potential buyers with an overview of the Orlando area, the book outlines the pros and cons of owning a vacation home, and lists a series of important questions for readers to ask themselves before purchasing a vacation home. When taking these questions into careful consideration, prospective vacation home owners may get a better idea of whether or not a vacation home is right for them.

If vacation home ownership seems to be a sound individual investment, prospective buyers may want to read further into the guide and learn about the fundamentals of owning a vacation home such as purchasing insurance, understanding taxes, finding a broker and getting the maximum return on investment.

Thomas’ goal for the “How To” guide is to prepare potential vacation home buyers with insight. If vacation home ownership is not right for the individual, the guide helps them understand why. If the reader discovers that buying a vacation home may be a good investment, the guide can give them the nudge they need toward a future of profitability and reward.

For a free copy of the “How To” Guide for Buying an Income Producing Vacation Home in Orlando, Florida, call Carole Caborn, realtor associate, Vacation Capital Real Estate, Inc., at 407-797-4471 or toll free, 1-800-214-1492 or visit http://www.vacationhomessite.com

Editor’s Note: 300 dpi jpeg photo of “How To” guide cover available upon request.

###

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Vajra, The Mercury Lounge, NYC 1.27.12

New York, New York (PRWEB) February 21, 2012

Vajra announces the release of their debut album, “Pleroma” this Spring 2012. The album explores paradox in a series of dark and hypnotic songs, which were written during Annamaria Pinna’s self-imposed exile in India. Eastern Indian themes weave together with melodic, progressive rock to create foreboding and mysterious lullabies and a stunning new sound.

Annamaria’s powerful vocals are highlighted by Blake Fleming (ex-The Mars Volta) on drums, Doug Wright (The Dirty Pearls) on bass, and Will Dahl (ex-Harley’s War) on guitar. Vajra’s vocals were co-produced and mixed by Sylvia Massy (Tool, System of A Down, Prince, Johnny Cash. Tom Baker (NIN, Foo Fighters, Ministry, Prince) mastered.

In support of Pleroma’s spring release, Vajra will perform the following tour dates:

March 14, 2012 – Red Gorilla/Tinderbox Showcase (Austin, TX)

March 15, 2012 – The Heart of Texas Rockfest Mainstage (Austin, TX)

March 24, 2012 – The Bowery Ballroom (New York, NY)

The track listing for “Pleroma” is as follows:

“Inside The Flame”

“Almost One”

“India”

“Blind”

“Intuition”

“Erode The Will”

“3.14”

“See Through You”

“Akkord Pleromy”

“The Apple”

For more info about Vajra, please go to the following pages at:

http://www.thevajratemple.com

http://www.reverbnation.com/vajra

The singles, “Inside The Flame” and “Erode The Will” are available on Itunes here: http://itunes.apple.com/us/artist/vajra/id458093151

###

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

(Vocus/PRWEB) March 17, 2011

Da Vinci Academy, an independent school for intellectually gifted students and their families, was voted Best Private School and Best Day Camp for the second consecutive year in the 2011 Daily Herald Readers’ Choice Awards. The school is located in Elgin, IL and serves families from across the Fox Valley region and western Chicago suburban area.

The school was founded in 2000 to meet the academic, social, and emotional needs of bright children who need a more challenging and engaging school environment. Serving approximately 135 students in grades PK-8, Da Vinci Academy’s academic program combines small classes and a challenging curriculum with teachers experienced in meeting the needs of bright children. The school is accredited by the Independent Schools Association of the Central States (ISACS) and is a member of the National Association of Independent Schools (NAIS).

Da Vinci’s summer camp program is open to the public for children entering grades K-6. The camp has nine weekly themes that combine discovery, education, and recreation. Activities include outdoor sports and small group team-building, along with age-appropriate instruction and hands-on activities in math, reading, science, and drama. Students in seventh grade or higher can participate as Leaders in Training to assist camp staff in mentoring younger students.

Admission applications are still being accepted for enrollment in the 2011-12 school year. Summer Camp registration is underway and families can register for any of the nine weeks.

# # #

Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Indian Wells, CA (PRWEB) February 16, 2012

For families looking for that light at the end of the winter tunnel, the Renaissance Esmeralda Resort & Spa has warm, welcoming fun lined up for Spring Break. Starting March 18 to April 15, this Indian Wells resort will feature daily supervised games including musical chairs, tug of war, tag and more. Everyone can get into the fun at Craft Zone with cookie coloring, frame and tote decorating and bracelet making. Other activities include a special waterslide and bounce house set up on the resort grounds and family movies for hours of play poolside. The fire pits are great evening gathering places where families can tell stories and eat S’mores.

Camp Oasis, for kids aged 5-12, will be open daily, giving parents a chance to relax poolside, enjoy a couples massage, or perhaps get in a round at Indian Wells Golf Resort. Camp hours are 9 a.m. to noon and activities include arts and crafts, nature hikes, games and more. At night, Camp Oasis transforms into the hippest hang-out around with activities ranging from pillowcase painting to flashlight tag, with lots of music, storytelling and delicious kid-friendly dinners from 6 p.m. to 10 p.m. Call 760-773-4444 for specific Camp Oasis information and scheduling.

Adults can enjoy some playtime too, with unique Palm Springs day spa treatments including the Esmeralda Signature Massage or Spa Garden Massage. Stir Lounge will be open every Friday and Saturday evenings for dancing to a live DJ. The Lobby Bar and Glo Sushi are perfect venues to gather with friends or to revel in a romantic hour.    

Over Easter weekend, guests can reserve a “bunny tuck-in” at bedtime, and the Easter Bunny will make an early appearance at breakfast on Saturday to greet the little guest set. Sunday will feature an enormous Easter egg hunt on the resort’s beautiful lawns.

A stay at the resort will be at the center of the action but many local events and attractions complement that perfect getaway. From Fashion Week 2012 and Broadway musicals at McCallum Theatre to a wine and music series at The Garden on El Paseo and animal adventures at The Living Desert, there’s something for everyone in the California desert.                        

Package information and rates over Spring Break month for this Indian Wells and Palm Springs family resort are available on the website, or by calling (760) 773-4444.                            

About Renaissance Esmeralda Resort & Spa

Renaissance Esmeralda Resort & Spa, a member of the Marriott group, invites guests to discover the extraordinary within a distinctive desert setting. Located in the prestigious community of Indian Wells and nestled into the foothills of the Santa Rosa Mountains, the four-star Renaissance Esmeralda Resort & Spa is a highly sought after location for social events and meetings, boasting 560 beautifully appointed guest rooms and suites along with more than 100,000 square feet of flexible indoor and outdoor function space, all of which feature breathtaking views of the mountains or pool area. The resort offers award-winning dining and entertainment options, luxurious spa and salon with state-of-the-art fitness center, unique pool experience with sandy beach and waterfalls, Camp Oasis Kids Club and world-class tennis and golf amenities nearby.

Renaissance Esmeralda Resort & Spa, 44-400 Indian Wells Lane, Indian Wells, CA 92210-8708, (760) 773-4444, http://www.marriott.com/pspsr. Follow Renaissance Esmeralda on Facebook at http://www.facebook.com/renaissanceesmeralda and Twitter at http://www.twitter.com/RenEsmeralda.

About Renaissance Hotels

Renaissance Hotels is an upscale brand with more than 150 properties in 34 countries that speaks to passionate travelers in search of authentic local discoveries when traveling for business or leisure. Renaissance Hotels has recently welcomed several new “gems” to its global collection — the historic        five-star St Pancras Renaissance in London, the exotic Renaissance Sanya Resort & Spa in burgeoning China, the urban boutique Renaissance Atlanta Midtown and the sexy Renaissance Sao Paulo. These hotels join a rich portfolio defined by distinctive and well-known icons such as the Mayflower Renaissance Hotel in Washington, D.C., the Eden Roc Miami Beach Resort & Spa and the Renaissance Paris Vendome Hotel.

To make reservations and for more information visit http://www.renaissancehotels.com. Follow Renaissance on Facebook at http://www.facebook.com/RenaissanceHotels, on Twitter at http://www.twitter.com/RenHotels and via the RLife blog at http://www.therenaissancelife.com.

About Marriott International

Marriott International is a leading lodging company with more than 3,400 lodging properties in 68 countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites Inn and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club, The Ritz-Carlton Destination Club, The Ritz-Carlton Residences and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Bethesda, Maryland USA, and had approximately 137,000 employees at 2009 yearend. It is recognized by Fortune magazine as one of the best companies to work for, and by the U.S. Environmental Protection Agency (EPA) as Partner of the Year since 2004. In fiscal year 2009, Marriott International reported sales from continuing operations of nearly $ 11 billion. For more information, please visit our web site at http://www.marriott.com.

###

Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Girls Getaway

Providenciales, Turks & Caicos (PRWEB) February 16, 2012

The four star Alexandra Resort & Spa, located on famous Grace Bay Beach in Turks & Caicos, is offering a Girls’ Getaway package from just $ 499/2 bedroom suite/night, based on quad occupancy.

The package includes accommodations for four adults in a luxurious oceanfront two bedroom suite, a 20% discount on Spa Sanay services and $ 50 in casino chips per person at Casablanca Casino.

Fully equipped kitchens with granite counters, en-suite washrooms for both bedrooms, flat screen televisions and large decks featuring unobstructed views of the Caribbean sea are just some of the features guests will enjoy in the two bedroom oceanfront suites.

The Girls’ Getaway offer is available for travel from May 1 – June 30, 2012. The preferred rate requires a minimum 3 night stay.

Resort services and amenities include a large free-form swimming pool, Mango Reef Restaurant, tennis courts, Sanay Spa, fitness room, non-motorized water sports and complimentary WIFI. Centrally located to fine restaurants and shops, the Alexandra Resort is just a 15 minute drive from Provo Golf Club and the international airport.

For more information visit http://www.alexandraresort.com or email the General Manager, Anette Mullings, at anette(at)alexandraresort(dot)com.

###

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Hunter Wise’s Dan McClory (left) is congratulated by Nasdaq CEO Bob Greifeld following the Savoy Orders Knighthood ceremony in New York

New York, NY (PRWEB) December 27, 2011

The American Delegation of Savoy Orders announces that Daniel J. McClory, Managing Director, Hunter Wise Financial Group, LLC has received a Knighthood in the 2011 Honors list of individuals conferred by His Royal Highness Prince Victor Emmanuel of Savoy, Grand Master of the historic Dynastic Orders of the Royal House of Savoy. Prince Victor Emmanuel of Savoy is the son of the late King Umberto II of Italy. The Savoy Orders are ancient orders of knighthood which date back to the Crusades, have traditionally been devoted to charitable works, and recognize individuals for their contributions in public service, medicine, the arts, music, government, business and philanthropy.

The morning of Saturday, December 10, 2011, the representative of His Royal Highness presided over the installation and promotion ceremony of knights and dames in the Order of Merit of Savoy (OMS) and the Order of Saints Maurice and Lazarus (OSSML) at the main altar of the Cathedral of Saint Patrick in New York City. He conferred honors on 17 knights and dames, including McClory’s Knighthood in the OSSML, during the Investiture Mass in the famed Cathedral, in a memorable ceremony continuing a thousand year tradition of humanitarian service and philanthropy to aid the poor and sick (http://www.savoia.org).

McClory is an international investment banker whose corporate finance transactions have spanned the US, Europe, Asia and Africa. He serves as Managing Director of the Hunter Wise Financial Group, LLC in Southern California where he leads the Equity Capital Markets Group (http://www.hunterwise.com), the recent winner of “Deal of the Year” in three categories at the 10th Annual M&A Advisor Awards. McClory is a Member of the Board of Trustees of the Eastern Michigan University (EMU) Foundation and a Director of the USA Track & Field Foundation. McClory was named an “Outstanding Young Alumnus” of EMU and “Eastern Man of the Year” and was also awarded an Honorary Doctor of Public Service degree and gave the Commencement Address for graduates. McClory is a member of the Gen Next organization, and active in its Venture Philanthropy and Gen Equity arms.

The elegant Metropolitan Club in New York City provided the sumptuous surroundings for the 14th Ballo di Savoia (Savoy Ball), the annual white-tie charity gala ball, on Saturday evening December 10, 2011. The Ballo benefited the American Foundation of Savoy Orders’ charitable and philanthropic initiatives.

The Ballo recreated the traditions and pageantry reminiscent of 19th century European court balls. Following a glittering reception in the main ballroom, dignitaries and guests, with gentlemen resplendent in tail coats and wearing colorful chivalric and military decorations and ladies in flowing ball gowns, descended the long marble staircases to strains of historic Savoy royal anthems and marches popular when Italy was a monarchy under the House of Savoy.

Among the numerous guests were: His Excellency Archbishop Francis Chullikatt, Apostolic Nuncio and Permanent Representative of the Holy See to the United Nations; Mark Pigott, Chairman and CEO of PACCAR; Robert Greifeld, CEO of the NASDAQ-OMX Stock Market, Inc.; and former Congressman Frank Guarini.

The gala also recognized Cindy and Mark Pigott, who established the Savoy Orders Pigott Scholarship Endowment in 2010 for students pursuing careers in the humanities and international studies.

The following day, prior to the Sunday Solemn Mass at the Cathedral of Saint Patrick, in a private ceremony, the Prince’s representative presented, on behalf of the Grand Master, Prince Victor Emmanuel of Savoy, the highest grade of the Savoy Order of Saints Maurice and Lazarus, that of Knight Grand Cross, to His Excellency Most Reverend Timothy Dolan, Archbishop of New York. Following the presentation ceremony, the Knights and Dames of the Savoy Orders processed with the Archbishop in the Cathedral of Saint Patrick and he welcomed the members of the Savoy Orders from the altar during the cathedral ceremonies.

The American Delegation through its charitable arm, the American Foundation of Savoy Orders, contributes to humanitarian, hospitaller and charitable projects and initiatives across North America and abroad, particularly in healthcare and hospice care, disaster relief, education programs and children’s causes. Recent contributions have gone to Casita Maria, St. Jude’s Research Hospital, the New York Foundling Hospital, the Near East Catholic Welfare Association, the Latin Patriarchate’s University of Madaba Scholarships and the establishment of the Savoy Orders Pigott Scholarships in the humanities and international studies.

About The American Delegation of Savoy Orders:

The American Delegation of Savoy Orders, which includes the United States of America and Canada, is a part of the Dynastic Orders of the Royal House of Savoy, among the oldest orders of chivalry in the world. The Savoy Orders are headquartered in Geneva, Switzerland and have 35 Delegations worldwide that support the ongoing charitable works of these ancient Dynastic Orders of Knighthood and Merit. Their origins and their principles, traditions and humanitarian goals date back a thousand years. HRH Prince Victor Emmanuel, Prince of Naples and Duke of Savoy, is Head of the House of Savoy and Grand Master of the Savoy Orders. His ancestor, King Victor Emmanuel II, united the nation of Italy under his rule between 1861 and 1870 and the Prince’s father, King Umberto II was Italy’s last reigning sovereign.

# # #

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Offering Fall Wine Tours to Sicily and Puglia

New Haven, Conn. (PRWEB) April 29, 2009

Wine lovers and tourists looking for a wine tour of Southern Italy, the beacon for the Italian wine industry, now have two new touring options from Wine Lovers Tours: Puglia and Sicily. All of the major players in Tuscany and Piedmont have established, or are in the process of establishing, wineries in Italy’s meridian, and with the addition of these new destinations, wine aficionados can experience not only the Italian wines, but the landscape and culture where they are created.

“Puglia and Sicily epitomize what we love to do on our tours: combine wine, food and culture,” said Vin Marottoli, President of Wine Lovers Tours. Visits to Puglia’s Baroque gems in Lecce will be combined with unique winery visits and culinary experiences chosen to highlight local cuisine.

And Sicily’s Greek ruins are the perfect backdrop to a stage of wine and food visits. There are few regions in Italy that can match what Puglia and Sicily offer for wine, food and culinary experiences at such great value.

Each tour features 8 nights and breakfast and lunch or dinner each day. The Puglia tour will spend 4 nights in Bari and 4 nights in Lecce. Sicily will feature 3 nights in Palermo, 2 in Agrigento, 1 night in Siracusa and 2 nights in Taormina.

Some of the highlights in Puglia will be visits to the unique trulli of Alberobello and the Baroque splendor of Lecce. And Sicily offers Greek ruins that rival anything found in Greece.

The word value needs to be emphasized. The all inclusive Italy wine tour costs are among the lowest in the industry featuring top hotels, VIP visits and superb meals.

Vin’s wine tours are intended for people who don’t normally like group tours. “We try to create an atmosphere of a family or group of friends traveling together,” said Marottoli. Over 80% of his tour participants come back, so he must be doing something right! The “secret” is well-organized unique visits that combine wine, food and culture at an all inclusive cost.

For more information about the upcoming Italian wine tour of Puglia and the wine tour of Sicily offered by Wine Lovers Tours, visit http://www.wineloverstours.com.

About Wine Lovers Tours:

Vin Marottoli of Wine Lovers Tours has over 25 years experience organizing and leading wine tours to the world’s most popular wine destinations. Vin has a Ph.D. in French and is fluent in French, Spanish and Italian.

Contact information

Vin Marottoli, President

Wine Lovers Tours

203-469-4218/800-256-0141

e-mail: info (at) wineloverstours (dot) com

# # #

Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

James Schramko – Internet Marketing Expert

Sydney, Australia (PRWEB) February 14, 2012

In a recent post on his Internet marketing website InternetMarketingSpeed.com, Internet marketing and business authority James Schramko discusses the growing dominance of electronic readers in the reading and publishing industry. The article, titled “Ebook, Amazon Kindle & E-reader Market Growing Dramatically”, cites statistics pertinent to the Amazon.com sales of ebooks and traditional books, and offers comparative illustrations depicting the growing percentage of the ebook readership as well as other points raised in the piece.

Schramko postulates, “It’s a huge business nowadays. Take Amazon.com and the Kindle e-reader as an example. Their brilliant decision to make the Kindle more affordable in mid-2010 resulted in a surge in ebook sales over 2010 up to now.” He adds that the Hachette Book Group has reported a more than hundred percent increase in ebook and audiobook sales, constituting 22% of its overall revenue last year. Other bookstores have made similar claims, simultaneously indicating a drop in sales of traditional books, both hardcover and paperback. This causes worry and resentment in the print publishing sector, but Schramko rationalizes with this prediction, “There is no stopping this advance in technology – we must adapt if we are to run profitable businesses in the years to come.”

The marketing expert states that he has a library and a large collection of books at home, but that upon his recent switch to Kindle, he immediately cottoned to the device. “I am sold. It is very practical, especially during travel,” he asserts and continues, posing further advantages in e-reader use, “The great thing about eBooks is that they are supported by most smartphones and tablet computers like the iPad. For me, the Kindle format does the job because delivery is faster and works across multiple devices.”

He admits that there are distinct disadvantages as well, offering this one in particular, “You cannot lend your books to a friend without handing over your e-reader.”

Schramko, who has been online since 2005 and now generates more than a million dollars yearly with a combination of websites, products and services, goes on to express his own plans to capitalize on the technology. “I am looking to publish some of my own work on the Kindle in the coming months,” he shares, adding this explanation as to why such a move is more cost-efficient from a business perspective: “Your products are accessible to anyone around the world equipped with an e-reader or any other supported devices. Delivery is instantaneous. I also expect kids and schools will really drive this into the education system.”

The article reinforces the continuing rise in popularity of ebooks and e-readers, and the impact e-readers create on reader usage behaviour.

About Internet Marketing Speed

InternetMarketingSpeed.com is James Schramko’s Internet marketing blog, which covers a wide range of topics about modern online marketing strategies. James updates it on a regular basis and, through it, enjoys interaction with many of his followers around the globe.

###

Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Edmonton, Alberta (PRWEB) February 07, 2012

Curranspacards.com (http://www.curranspacards.com), a full-service spa marketing and salon marketing firm, announced today the launch of its signature discount cards, which offer consumers deep discounts at select salons and spas in their community.

The first salon featured to participate in the new Curranspacards.com program is Just For You Spa & Salon, located in Vernon, BC, Canada. With their card, consumers can enjoy amazing discounts of more than 70% on a variety of services and treatments at the renowned spa, which is celebrating its 25th anniversary, and was voted as the #1 day spa and one of the best overall salons in North Okanagan for the third straight year.

“The launch of our new signature Curranspacards.com discount card is a big part of our consumer outreach and client growth strategy,” commented James Curran, president of Edmonton-based Curran Spa Cards. “And the benefits of using the signature Curranspacards.com card go far beyond deep discounts at fine salons such as Just For You Spa & Salon. Consumers can shop our website anytime and anywhere to find the salon and spa services they want. They can also purchase our signature Curranspacards.com for Birthdays, Mother’s Day, Valentine’s Day, Christmas, or any other occasion, and access a wide selection of beautiful, free envelopes to make the experience even more special and memorable. Quite simply, Curranspacards.com discount cards are the ideal solution for both consumers and for salon and spa owners who want to fill empty seats and boost their sales and profits. It’s truly a win-win outcome for hair salons and day spas everywhere.”

“We’re pleased to partner with Curranspacards.com, so that we can offer our clients amazing discounts of over 70%,” commented Just For You Spa & Salon’s owner Yvonne Seaward. “And it’s wonderful that this coincides with our 25th year anniversary, because it’s a great way for us to give back to the community and invite new clients to experience the Just For You Salon & Spa difference!”

For more information or media inquiries, contact James Curran at 1-866-719-3087 or pressroom(at)curranspacards(dot)com.

About Curranspacards.com

Curranspacards.com is led by James Curran, president of Curran & Associates Advertising & Publishing Inc., which has been the dominant force in referral marketing in Western Canada since 2003. Curranspacards.com offers a more affordable way for hair salons and day spas to advertise in their target market areas. The company offers a free advertising service to clients, instead of obliging them to pay top dollar for traditional advertising methods like yellow pages, news paper, radio, and direct mail advertising. The benefit to customers is that Curranspacards.com speaks face-to-face with consumers at their place of business or the home, inviting them to try the company’s new signature Curranspacards.com card, which allows them to enjoy up to 70-80% off at select salons and spas in their community. This in turn allows spas and salons to rapidly build-up their client base, instead of waiting weeks, months, or years to do so. For more information, visit http://www.curranspacards.com.

# # #

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

Waitsfield, VT (PRWEB) March 29, 2007

http://www.chooseco.com – R. A. Montgomery, founder of the classic children’s interactive book series, Choose Your Own Adventure®, and his company Chooseco LLC of Waitsfield, Vermont, announced today that they have filed suit, case number 2:07-CV-71, against DaimlerChrysler, BBDO Detroit, Organic and Marvel Entertainment in the U.S. District Court for the District of Vermont for trademark infringement.

DaimlerChrysler features the trademark Choose Your Own Adventure in their recently launched ad campaign for the new Jeep Patriot. Chooseco also seeks to injunct DaimlerChrysler and its advertising partners from continued use of their mark in the campaign.

On March 13, Jeep and DaimlerChrysler launched an advertising campaign for the new Jeep Patriot using “Choose Your Adventure” throughout print, online and television ads. The campaign features an interactive website and movie which is recognizably similar to the model used for the Choose Your Own Adventure book series. Jeep’s press release describes the “Choose Your Adventure” campaign as “interactive” and its goal as one for “consumers to directly impact the evolution of the plot through their…choices.” The Patriot is Jeep’s most affordable model and the campaign press release lists the target demographic as “young, active men and women.”

“The misappropriation of the Choose Your Own Adventure mark by Jeep is particularly harmful as Choose Your Own Adventure books have also promoted interactive adventure and active lifestyles for boys and girls for over 20 years,” stated Chooseco publisher Shannon Gilligan. “The series maintains a large fan base of original readers who are now in the exact demographic Jeep targets. An internal market study done by one of our licensees indicated a 75% recognition rate of the Choose Your Own Adventure brand among 25-35 year olds. Choose Your Own Adventure has enormously positive associations for these young consumers. This Jeep ad campaign is a gross abuse of our brand.”

Requests of Daimler Chrysler, BBDO, Organic Interactive and Marvel to cease and desist their infringement of Chooseco’s trademark have been denied. “We regret that we were forced to file suit to stop their behavior but we are committed to staunchly protecting the trademark from misappropriation,” Montgomery noted. “One would think that in the business most associated with protecting and building creative brands, BBDO and Organic would have run a simple check of trademarks during the creative development process.”

About Choose Your Own Adventure

Choose Your Own Adventure is the most successful interactive series of all time. Over 250 million books were printed in more than 35 languages between 1978 and 1998. R.A. Montgomery recently founded Chooseco to re-release several classic titles as well as license the brand into new interactive media and develop new Choose Your Own Adventure book series. Chooseco books are widely available throughout the United States, Canada, Australia and New Zealand and translation deals exist in Spain, Turkey and Germany.

###

Attachments

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.